Walmart Year Beginning Meeting
Telling our Story
Heading into the Spring of 2020 we had crafted a presentation built on telling our story. We sent two filmmakers into North Bergen, New Jersey, on the other side of the Hudson River. Capturing three stories in documentary fashion, we aimed to connect the big initiatives for the US People org to the associates themselves.
With the event scheduled for early March we were confronted with cancellations like the rest of the world, and while our content was not delivered to the same scope as we had intended, we were able to pivot quickly and still record a version of the production.
Setting the tone for the event was important as we knew that we were going for a different overall impact, compared to previous rotations. This trailer was used to create the appropriate mood and introduce our audience to the three associates we would profile.
Ralph was one of three associates we followed. Capturing a fuller picture of our associates beyond the store allowed us to discuss in more detail the impact we are able to have on Walmart associates.