Creative direction across multiple projects
I’m at my best when I’m setting a clear creative vision and empowering talented people to run with it. Across teams, disciplines, and projects, my role has been to create clarity around what we’re trying to accomplish, establish the creative standard, and then give people the trust and space to do their best work.
I don’t believe the Creative Director needs to have every idea. I believe great creative leadership creates the conditions for better ideas to emerge, stronger work to be made, and talented people to thrive.
Diary of a Leader
In the summer of 2020, we were tasked with telling the stories of our associates. Constrained by COVID restrictions, our team pivoted to remote production of a quick series of videos, finding unique ways to present zoom recorded footage. Working with one of our producers and cinematographers I provided the vision and direction to bring this series to life.
Win Together
Heading into 2021, our team was asked to craft an inspiring message, helping set direction for our field associates around the concept of teaming. Leaning into sports metaphors, we aimed to elevate our store teams to the same level as great athletic teams.