For The Chosen’s March Madness social campaign, I set the visual direction for a bracket-style “favorite scene” tournament that invited fans to vote on head-to-head moments throughout the month. I developed the creative direction around vintage sports memorabilia and late-’80s/early-’90s basketball aesthetics, then guided the designer in translating that inspiration into a visual system that felt fresh, playful, and unexpected while remaining distinctly The Chosen. The system ultimately scaled across 70+ assets featuring a wide range of characters and moments from the show. The campaign became our most-engaged social activation, generating 4.1M total views and 29.4K likes.