ChosenCon is the flagship fan gathering for The Chosen, bringing thousands of fans together for an immersive, multi-day experience featuring cast conversations, exclusive content, announcements, worship, and community.
As Creative Director, I led the brand-side creative vision for the ChosenCon 2026 experience, working across internal teams and in close partnership with experiential agency PullSpark to translate The Chosen brand into a cohesive live environment.
At the center of the experience was a flexible visual system that allowed the room to continually transform rather than rely on a single static stage design. In partnership with PullSpark, we developed an environment combining large-scale LED walls with suspended fabric strips that could be dynamically lit, allowing color, texture, motion, and content to reshape the atmosphere throughout the event.
My role was to establish the visual direction and creative standards across the experience, considering how every onscreen visual would work in concert with the physical environment, supporting the content on stage, focusing audience attention, and creating the right energy for each moment. The screen wasn't simply a place to display content; it was part of the experience.
I also provided creative direction and oversight for the event's opening films and video content, shaping how we welcomed the audience, built anticipation, and established the emotional tone for what followed.
The result was a scalable visual and content system that could move from intimate and reflective to cinematic and high-energy, allowing environment, screen content, lighting, motion, and programming to work together as one cohesive brand experience
